WeChat Mini Programs, aka Mini Programs, are “mini-applications” built within the WeChat platform, which requires no downloading of Apps. Users can adopt the mini programs in WeChat by WeChat scan or direct search.
By using these Mini Programs, businesses can lower their online development costs. It provides an additional marketing channel for businesses to outreach potential customers from the 1.2 billion active user database.
Benefits of Mini Programs
- Ready-to-use
No downloading is required for Mini Programs. They can be opened directly in WeChat. Mini programs are lighter in application sizes, and are more feature-rich than the WeChat official accounts, helping businesses outreach to customers with lower costs.
- Free traffic via “Mini Programs Nearby”
The “Mini Programs Nearby” function allows Mini Programs to be seen within 5km of a specific location. Mini programs are listed in order of distance from the users’ positions. The closer the users get, the higher the Mini Programs will be shown on the list.
- Exclusive Mini-Program codes
Mini Programs have their own Mini-Program codes. Businesses can insert in official account articles, or they can display offline to drive traffic into Mini Programs to generate sales, making the sale experience much easier and more convenient.
- Low-cost development
Mini programs are supported by a standard development framework/environment. Mini Program becomes the preferred choice for businesses as it is a lower-cost option compared to Apps.
- Brand reiteration on Mini Program list
After using these Mini Programs, users will become “regular users”. The mini program used will be shown on the Mini Program list on the “discovery” panel, reiterating the brand with low-cost.
- Higher open rate
When a Mini Program is connected to a WeChat official account, it is integrated seamlessly into the official account posts, giving the Mini Program more visibility with higher open rate.
- High conversion rate
Mini Programs will not interfere with the user’s day-to-day experience on mobile phones with pop-up messages. This drives conversions and sales more effectively, when businesses use Mini Program at the right time.
